Digital Marketing Specialist Salary in the USA and Canada

June 28, 2020,by techsedo


Digital marketing is one of the most sought careers in the US as well as Canada. Moreover, the sudden rise in internet usage has led to the exponential growth of the SEO industry. The estimated growth in the SEO sector is expected to go over $100 billion by 2020. As the current scenario has forced businesses to go online, digital marketing has made business smooth and profitable. Meanwhile, online marketing has changed the module of sales and made the competition more comprehensive.

Rather than going for the traditional form of marketing, customers now prefer for online trading as it generates guaranteed business leads in no time. What is more interesting is that you can target customers as per your need. Meanwhile, digital marketing service offers a global reach which gives an excellent opportunity for marketers to work on a global platform. So, without wasting any time further, let us see which areas do marketers find more apprehensive and how is the pay scale.


Digital marketing covers a huge area. All these areas play a significant role in establishing your brand. Still, search engines have their preference as per the trend. As of now, the growth rate shows the following

  • Search Engine Optimization – 21%
  • Content Marketing – 20%
  • Social Media – 14%
  • Pay Per Click – 12%
  • Conversion Rate Optimization – 12%
  • Analytics -10%
  • Mobile Marketing -9%

Salary Scale

digital marketing salary graph


Digital marketing is undoubtedly the hottest career amongst all. In fact, more than 80% of digital marketers earn a salary higher the American median personal income that is $31,099 as stated in 2016 by the U.S Bureau of Consensus. On the other hand, the majority of marketers is seen to have specialized in Conversion Rate Optimization. Then comes Content marketing followed by SEO.


Like any service, the greater the experience the more the income. Still, data shows that marketers with 3-5 years of experience are also making over $100,000. On the other hand, the income bar extends with experience.

  • More than 45% of marketers earning between $100,000 – $150,000 have 6-10 years of experience
  • Over 46% of marketers with 11-15 years of experience make $150,000 annually


Those earning between $100,000 – $150,000 have

  • Bachelors degree 41.6%
  • Masters degree 25%

For those earning above $150,000 have

  • Bachelors degree 43.3%
  • Masters degree 23.3%
  • MBA/ Doctorate 26.6%

Employment Position

Job position as a marketer starts from internship which further rises to senior manager, manager and owner. Likewise, employment stages have their own definition. In the infographic, you can see the employment status in the current scenario. Through the graph, you can also see that over 31% of marketers are self-employed while most of them work in the corporate sector.

Job Satisfaction

Researches have shown that the average job satisfaction for a digital marketer is at 7.62 out of 10. When more than 70% of Americans find it negative about their jobs, digital marketers seem to be enjoying their work.

Digital marketing is one of the best careers that you can go for. With dedication and hard work, you will eventually score high rewards. Moreover, greater experience will bring a higher salary.